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Articles
Agencies, advertisers and publishers 'wising-up to audience targeting techniques'
By: Tom Murray
Behavioural Targeting Tightens Up
Behavioural Targeting Gains in Popularity But Needs Clarification
By: Kristina Knight
Report: Marketers adopting new targeting options
By Paul Demery
Ad-targeting firm hires a former Yahoo marketing exec
By John Ebbert
Alanna Clark Joins AudienceScience; Discusses New Role
By Laurie Sullivan
AudienceScience Moves In to Germany with Wunderloop Deal
By Gavin Dunaway
Wunderbar: AudienceScience Acquires wunderloop
By Melinda Gipson
AudienceScience Nets German Targeting Firm
By John Ebbert
Consolidation: AudienceScience CEO Hirsch On Wunderloop Ac quisition
By Gina Lovett
AudienceScience buys Wunderloop to widen European reach
By Melinda Gipson
Survey: Targeting Impacts Display Ad Spending
By Gavin Dunaway
AudienceScience Confirms: Targeting Is Swell!
Study: Targeting cornerstone to online conversions
Given Data And Media's De-Coupling, Should A Data Company Be Selling Media, Too? – Day 4 Reactions
By: Laurie Burkitt
Hachette signs up AudienceScience to target online users
By Gretchen Hyman
Keys to targeting with precision
By: Harriet Dennys
60 Second Spot: Stuart Colman, Audience Science
Media Motion: Adenyo, Burst Media, and Revision3
Google, DoubleClick dominate ad networks, but different industries see different results
By Gavin Dunaway
Welcome Aboard: Industry Hirings and Promotions
By Melinda Gipson
By Melinda Gipson
IAB's Rothenberg on Industry Self-Regulation
By Gavin O'Malley
Report: Yahoo's Share Of Ad-Serving Market Drops Significantly, AOL On Rise
By Gavin O'Malley
Report: Yahoo's Share Of Ad-Serving Market Drops Significantly, AOL On Rise
Yahoo! Ad Server Share Drops By Half; Google DoubleClick Dominate Market
Ad Network Roll-up: AudienceScience CEO Hirsch On Consorte Media Acquisition
By Gavin Dunaway
Adotas
Wave of Acquisitions: Groupon, AudienceScience and More
By Tameka Kee
AudienceScience Stakes Claim on the Hispanic Digital Ad Market with Consorte Media Acquisition
By Mark Hefflinger
AudienceScience Acquires Hispanic Ad Network Consorte
By Gregory T. Huang
AudienceScience Acquires Consorte Media
By Laurie Sullivan
AudienceScience Acquires Consorte Media
By Douglas Quenqua
AudienceScience Acquires Hispanic Ad Network Consorte Media
By Jason Kincaid
AudienceScience Acquires Hispanic-Focused Digital Marketing Firm Consorte Media
By Joseph Tartakoff
AudienceScience buys Hispanic digital marketing firm Consorte
By Melinda Gipson
Kirk McDonald Says Pubs Need To Get Personal
By Melinda Gipson
Tobaccowala: Marketers Need to Hit All the Right Notes in Post-Digital Age
By Jaimee Steele
By Michael Learmonth
Spinning Straw Into Online Gold Through Science of Data
Former Commission Junction CEO joins AudienceScience as president
By John Ebbert
Former US Search CEO Jeff Pullen On His New Role At Audience Science
By Jeff Hirsch
NAI Probes Real Economic Value of Behavioral Advertising
By Laurie Sullivan
OMMA Global: Discussing The Perks Of Targeting
By John Ebbert
AudienceScience CEO Hirsch Discusses Publisher Platform, Ad Network
By Suzanne Bearne
AudienceScience operations MD Colman to chair IAB council
By Jeff Hirsch
Interview with Jeff Hirsch at the IAB Annual Leadership Meeting
By Laurie Sullivan
Targeting To Become Dominant Online Marketing Tool
Marketers use or plan to use audience targeting
AudienceScience Bolsters International Growth with New Senior Appointments
By Charlotte McEleny
Bauer car sites and FT.com to share audience data
By Suzanne Bearne
Two in three marketers use or plan to use behavioural targeting
By Gavin Dunaway
Display Marketers Jumping on Audience Targeting Train
By David Ward
IAB Panel: Some Middlemen Playing Loose with Campaign Data
By Kristina Knight
AudienceScience: 77% of marketers to use targeting this year
By Jeff Hirsch
Denise Colella joined AudienceScience
By Martina Lacey
AudienceScience launches its UK network
AudienceScience Brings Premium Audience-Buying To Europe
AudienceScience Expands Reach With New Southeast Office and Hires Julie Saxon as Sales Manager
AudienceScience Expands Reach With New Southeast Office and Hires Julie Saxon as Sales Manager
By Laurie Sullivan
AudienceScience Plants Deeper International Roots
By Jeff Hirsch
By Laurie Sullivan
BT Thrives In Economic Downturn
By Kate Kaye
Audience Science to Push Agency-Aimed Service with Funding
By Tameka Kee
Behavioral Targeter AudienceScience Adds $20 Million In Funding
By Suzanne Bearne
AudienceScience receives $20m cash injection
AudienceScience Secures $20M in Venture Funding
By Steve Smith
Asking The Right Privacy Questions
By Jeff Hirsch
Vertical Networks: So Close but Yet so Far
By Max Chafkin
Turning Web Browsers Into Buyers
By Laurie Sullivan
Study: Bing's Ad Click-Throughs May Perform Better Than Google's
By Laurie Sullivan
Targeting Consumers Anywhere They Consume Media
By Gavin O'Malley
Hulu Taps Into AudienceScience
By Kate Kaye
Hulu Adds Behavioral Targeting, Marking Step to Video Ad Maturity
By Brian Massey
AudienceScience wins award for "Best Way to Sell Your Boss on Behavioral Marketing"
By Jeff Hirsch
By Jeff Hirsch
Survival strategies for behavioral marketers
By Seetha Kumar
BBC: 'The jury's out on Phorm'; targeted ads good in principle
By Online Media Daily
Targeting Smackdown: Behavioral vs. Contextual
By Jeff Hirsch
Behavioral Targeting Growth in Europe
By Rob Graham
AudienceScience: What's In a Name?
By Jeff Hirsch
How to use BT to reach U.S. Hispanics
By Mark Walsh
Behavioral Targeting To Surpass Search Advertising By 2020
Revenue Science Rebrands to Reflect Value Prop, Not End Goal
GoalLover
By Admin
AUDIENCE SCIENCE CEO - JEFF HIRSCH
Revenue Science Adopts New Moniker
Revenue Science becomes AudienceScience
Revenue Science Changes Name to Show Off Its Ad Network
Will the Recession Kill Web 2.0?
Google Leads in Ad-Serving Share
Five Questions For: Jeff Hirsch, CEO, AudienceScience
By Steve Smith
AudienceScience: On Standards, Those Verticals, and Independence
Standardizing the Behavioral Targeting Business
AudienceScience Unveils Behavioral Targeting Solution
Skechers Hits Its Stride With Online Display Ad Campaign
By John Gapper
Advertisers Will See You Read This
Throw A Smaller Net, But Catch Only Fish You Want
AudienceScience Launches New Seasonal Segments Targeting Summer Shoppers
By Douglas Quenqua
AudienceScience Introduces Segments Based on Season
By Tameka Kee
AudienceScience Launches Seasonal Segments
By Peter Whoriskey
FTC Wants to Know What Big Brother Knows About You
By Peter Whoriskey
FTC Wants to Know What Big Brother Knows About You
By Suzanne Bearne
CNet UK To Implement Behavioural Targeting Across Tech Site Portfolio
By Marla Schimke
By Michael Katz
How to Learn to Love Data and Not Fear it
By Jeremy Mason
How to Learn to Love Data and Not Fear it
By Jeff Hirsch
Combined Forces Strengthen BT's Effect
By Alexandra Wharton
By Jeremy Mason
The Future for Behavioural Targeting: The Agency Perspective
By Jeremy Mason
Working with Publishers to Deliver Seamless Creative
By Jeff Hirsch
Behavioural Targeting: Beyond the Click Through
By Brian Morrissey
Aim High: Ad Targeting Moves to the Next Level
By Bill Gossman
Behavioural Targeting: What We've Learned So Far
By Marla Schimke
Behavioural Targeting Horoscopes for 2008
By Kate Kaye
AudienceScience Pairs Behavioural Targeting with Exchange Model
By Sam Matthews
Publisher Alliance Gains Advertiser Support
By Sam Matthews
Major Publishers Team up to Share Ad Targeting Info
By Anna Papadopoulos
Chatting with Behavioural Targeting's Darlings
By Bill Gossman
The General Election and the Rise of Behavioural Targeting
AudienceScience Offers Behavioural Ads in Japan
Relevant Advertising (Behaviourally Targeted) Yields More Receptive Prospects
By Tameka Kee
AudienceScience Finds BT Ads 22% More Effective
Study: Behavioural Ads Beat Contextual
By K.C. Jones
Online Behavioural Ads Beat Contextual Ads, Survey Says
Behaviourally Targeted Online Ads Get Better Reception than Contextual
Behavioural Online Advertising 'Outperforms Contextual'
By Steve Smith
Last Indie Standing? AudienceScience on Tacoda + AOL
By Phil Leggiere
Engaging Engagement: BT Gets Passionate
By Emily Steel
Questions with...Bill Gossman: How Targeting Ads at Web User Habits is Shaping Industry
By Ann-Marie Corvin
C4 and Emap Set to Employ Behavioural Targeting
By Steve Lohr
Reaping Results: Data-Mining Goes Mainstream
By Jeff Hirsch
Clear Up Confusion and Cash in on BT
By Bill Gossman
Google Gobbles DoubleClick... Now What?
By Anna Papadopoulos
The 'It' Couple: Behavioural Targeting and Video, Part 2
By Anna Papadopoulos
The 'It' Couple: Behavioural Targeting and Video, Part 1
By Bill Gossman
2007: The Year of People vs. Pages
By Steve Smith
BT and Privacy, Part 3: AudienceScience Says Safeguards are Already There
By Jeremy Mason
Segment to Get More ROI from Targeting
By Jeff Hirsch
An interview with Jeff Hirsch
Get More from Your BT Campaign
By Steve Smith
By Steve Smith
WSJ's BT is 'Icing on the Cake'
By Anna Papadopoulos
Search and Behavioural Targeting: The Coming Storm
By Omar Tawakol
Behavioural Focus: The Right Unit for Social Networks
By Melissa Campanelli
Privacy Still a Concern to Consumers, Behavioural Marketers
By Jennifer Whitehead
AudienceScience Extends Inventory with Advertising.com Deal
By Jonathan Blum
By Jeremy Mason
By Editor
AudienceScience, Advertising.com Partner for UK Behavioural Targeting Expansion
By Roger Park
Gannett Selects AudienceScience for BT
By Editor
Gannett Opts for AudienceScience
AudienceScience Scores Gannett
Gannett Taps AudienceScience for Behavioural Targeting
By Ryan Naraine
Jumpstart Launches Behavioural Network
By Omar Tawakol
Reel in New Search Solutions: How a Fisherman’s Tale Can Better Explain Search Retargeting
By Omar Tawakol
Future of the Handheld Device/Ads that Follow You Around the Web/Cranium
By Omar Tawakol
By Marla Schimke
Use Behavioural Targeting to Upsell
By Michelle Kessler and Byron Acohido
Data Miners Dig a Little Deeper
By Editor
Terra.com Begins Behavioural Targeting with AudienceScience
By Giselle Abramovich
Search Advertisers Get Second Chance
By Brian Morrissey
AudienceScience Targets Searchers Across Web
By Anna Papadopoulos
Behavioural Targeting in the International Realm, Part 2
By Fiona Torrance
Interactive Marketing Channels to Watch
By Alex Mindlin
The Case of the Disappearing Cookies
By Marla Schimke
Behavioural Targeting Best Practices
By Omar Tawakol
All Behaviours are not Created Equal: The Need for More Transparency in Behavioural Media Buys
WhitePages.com Targets AudienceScience
By Jean Halliday and Kris Oser
Automakers Buy up 80% of Ad Space on Car Sites for 2006
By Rachel Rosmarin
By John Cook
AudienceScience Pulls in $24 Million from Investors
By Peter Bordes
Content, Targeting & Advertising
By Dawn Anfuso
Automotive Industry Drives Behavioural
By Hollis Thomases
Is Online Advertising a Disruptive Technology?
By Brian Morrissey
Locked Out Of Prime Sites, Clients Try New Avenues
By Anna Papadopoulos
Behavioural Targeting to Fuel Automotive Campaigns
Automakers Ask for Increased Ad Inventory, Get It
By Zachary Rodgers
Detroit Wants More Ad Inventory, Gets It
By David Rittenhouse
Identifying Your Target Audience
By Samantha Satz
Red Lobster's Behavioural Campaign
By David Cohen
By Emma Brownell
"Audience Quality Certification" Succeeds
By Bill Gossman
The Fittest Will Survive—Bill’s Monthly Column
By Shankar Gupta
Tribal CEO Urges Restraint with Behavioural Targeting
By Alexandra DeFelice
Marketers Must Temper Their Behaviour
By Brian Morrissey
By Emma Rigby
ANM Uses Behavioural Targeting to Improve Ad Relevance
By Emma Rigby
ANM Uses Behavioural Targeting to Improve Ad Relevance
Joanna Glasner
Dow Jones Expands Interest-Based Targeting
Dow Jones Launches Behavioural Targeting across Sites
By Mike Shields
Dow Jones Expands Behavioural Targeting
By Kevin M. Ryan
SearchTHIS: Search is Over, Content is King
By Dawn Anfuso
Branding by Behavioural Targeting
By Kevin Newcomb
AudienceScience Launches Network
By Emma Brownell
AudienceScience's Online Audiences
by Shankar Gupta
AudienceScience Launches Behavioural Targeting Network
By Brian Morrissey
AudienceScience Starts Behavioural Network
By Kevin Newcomb
AudienceScience Launches Practice to Court Agencies
By Joe Mandese
Can Apollo Take Flight? Advertisers Ask to See the Pilot
By Omar Tawakol
By Andy Chen
Challenging Behaviour: Predictive Vs. Reactive
By Andy Chen
Behavioural 2005: Standardization and Best Practice Questions
By Dawn Anfuso
Behind Behavioural Marketing (3 of 3)
By Carmen M. Altamarino
By Dawn Anfuso
Behind Behavioural Marketing (2 of 3)
By Kevin Newcomb
IBS Taps AudienceScience for Targeting
By Dawn Anfuso
Behind Behavioural Marketing (1 of 3)
By Andy Chen
Creative: Behavioural Targeting's Essential Ingredient
By Gregory Rogers
By Zachary Rodgers
Questions for Starcom's Rishad Tobaccowala
By Pete Lerma
By Zachary Rodgers
AudienceScience Board Adds Agency Heft
By Justin Anderson
Making Behavioural Targeting Behave
By Omar Tawakol
By Zachary Rodgers
Questions for Behavioural Targeting Players
By Steve Smith
Audience Management Catches up with the Promise
By Roger Park
AudienceScience Partners with Nielsen//NetRatings
By Kevin Newcomb
AudienceScience to Certify Audience Quality
By Ann M. Mack
AudienceScience to Judge Behavioural-Segment Quality
By Roger Park
By Omar Tawakol
Your Audience is Smarter than You Think
By Omar Tawakol
Your Audience is Smarter than You Think
By Zachary Rodgers
Execs & Accounts for September 20, 2004
By Roger Park
Wanted: Relevant Ads and Privacy
By Tessa Wegert
Targeted Ads Are New Kid on Net Block
By Kevin Newcomb
Relevant Banners Reduce User Ire
By Chang Yu
Is Behavioural Marketing a One-Hit Wonder?
By Andy Chen
The Three Dimensions of Behavioural Targeting
By Robyn Greenspan
Report: Behavioural Marketing Usage up 60%
By Kevin Newcomb
Behavioural Targeting Meets Inventory Management
By Chang Yu
Behavioural Marketing’s Coming of Age
By Laura Rich
By Omar Tawakol
Lions and Antelopes in the Advertising Ecosystem
By Jim Meskauskas
By Staff
Edmunds Drives to AudienceScience
MediaPost Publications
By Omar Tawakol
How Do You Know You're Targeting the Right Audience?
The Future of Advertising—The Harder Hard Sell
By Anick Jesdanun
New Web Ads Follow Visitors Around
By Omar Tawakol
By Staff
Kelley Blue Book Enlists AudienceScience
By Leslie Walker
Current Wave in Advertising Relies on Surfers' Past
By Larry Sivitz
The Revenue Sunshine of the Spotted Web Mind
By Russell Shaw
Behavioural Targeting 101 Part 2
By Eunice Park
AudienceScience Launches Audience Search
AudienceScience to Open New Manhattan Office
By Dawn Anfuso
By Janis Mara
Behavioural Targeting Heats up
Advertising.com to Add New Service