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that connect people to engaging advertising with the most advanced behavioral and targeting capabilities available.
Press Releases
Revenue Science Technology Segment Grows to Over 15 Million
Majority of technology consumers found to be more receptive to behaviorally targeted advertising
NEW YORK (October 22, 2007) — Revenue Science, Inc., offering the most widely adopted, powerful, and flexible targeting platform for digital media, today announced the rapid growth of its technology behavioral segment. Revenue Science’s technology segment now has over 15 million users across the company’s vast network of over 3,000 sites-enabling advertisers to successfully target the high-valued technology audience.
Revenue Science’s technology behavioral vertical currently includes the consumer electronics and computing products segments, which users have shown a propensity to frequently shop online. According to a recent Revenue Science study, conducted by JupiterResearch, 65 percent of both consumer electronics and computing products purchasers buy products online at least once a month.
Furthermore, the Revenue Science study showed that 78 percent of electronics purchasers and 77 percent of computing products purchasers acted as a result of viewing online ads, and that nearly three out of every four are more receptive to behavioral ads than they are to contextual ads.
“Last year U.S. consumer electronic companies spent $1.1 billion on online advertising,” said Frank Gerstenberger, vice president of product management for Revenue Science. “Revenue Science’s technology behavioral segment will play a large role in helping these advertisers and others engage and connect with this prized audience.”
*Additional statistics from the Revenue Science/JupiterResearch study:
- 52 percent of consumer electronics and computing products purchasers visit shopping, health/medicine, classified, and/or travel sites.
- 67 percent of consumer electronics and computing products purchasers are likely to notice behaviorally targeted ads while engaged in other online activities.
Other Revenue Science behavioral segments currently include: travel, entertainment, auto and finance.
About Revenue Science, Inc.
Revenue Science offers the most widely adopted, powerful, and flexible targeting platform for digital media, worldwide. Using the most advanced behavioral targeting capabilities available today, the Revenue Science Targeting Marketplace manages more than 1 billion behaviors a day with access to over 100 million unique internet users, and makes them accessible to marketers and publishers to connect with an engaged audience. With clients like AOL.com, ESPN.com, Financial Times, Gannett, Jumpstart Automotive Media, New York Times Digital, NikkeiNet, Reuters.com, The Guardian.co.uk, Univison.com, Wall Street Journal Digital, and WashingtonPost.Newsweek Interactive, Revenue Science serves more behaviorally targeted ads than any other company. For more information, please visit www.revenuescience.com.