Revenue Science provides a leading targeting platform and advertising marketplace
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Press Releases
Frank Gerstenberger Joins Revenue Science as Vice President of Product Management
NEW YORK (November 15, 2006) — Revenue Science, Inc., the leader in behavioral targeting for brand and direct response advertising, today announced that Frank Gerstenberger has joined the company as vice president of product management. Gerstenberger will be responsible for identifying, defining, and launching all new and existing product offerings, as well as managing custom development and partner program requirements, among other duties. He will report to Jeff Hirsch, chief revenue officer.
“Frank is an experienced product management and marketing professional with a track record of driving product innovation, resulting in improved business and financial performance and customer satisfaction,” said Hirsch. “His business and technical savvy will be instrumental in Revenue Science’s long-term success.”
Gerstenberger comes to Revenue Science from Commission Junction, a ValueClick Company, where he was director of product management. In this position he led the development and execution of the company's product strategy and roadmap for its web-based Internet performance marketing solutions. Prior to that he spent seven years at Intel Corporation / Xircom, Inc. where he held various positions, including product line marketing manager for the Intel Wireless Networking Division, director of marketing for the Xircom Rex Business Unit and product line manager for PC Card Products.
“Revenue Science has a well-deserved reputation for creating and delivering the most sophisticated technology in the industry, and I am committed to continuing that trend by bringing valuable, effective product enhancements to advertisers and publishers,” said Gerstenberger. Gerstenberger holds a Masters of Business Administration from the Anderson School at UCLA.
About Revenue Science, Inc.
Revenue Science is the leader in behavioral targeting for brand and direct response advertising that connects marketers to qualified audiences, enables publishers to increase revenue and creates a better consumer experience. Innovative publisher and advertiser programs provide behaviorally targeted solutions to the world's top brand advertisers and premium media properties. With clients like ESPN.com, Gannett, KelleyBlueBook.com, The Guardian.co.uk, Maxim.com, Reuters.com, Univison.com, and WashingtonPost.Newsweek Interactive, Revenue Science serves more behaviorally targeted ads than any other company. For more information, visit www.revenuescience.com.