Advertisers | AudienceScience


	"People kept saying 'I see skechers.com ads everywhere online! You must be making a lot of media buys.' But we weren't! We made a media buy through AudienceScience, so if a consumer is interested in footwear or visited our site, they are shown SKECHERS ads on sites across the internet." Laura Christine Vice President of Direct Marketing & Ecommerce, SKECHERS USA, Inc

As a marketer, you can take advantage of the AudienceScience^® Network, which enables you to find key audiences for your message across the Web.

A full suite of targeting solutions to meet your needs include these proprietary targeting techniques:

	Advanced Targeting™
	Audience Intelligence Reporting
	Audience +
	Audience Segments™
	AudienceScience Advertiser Components
	AudienceScience^® Network
	AudienceScience Platform Certification
	NEW AudienceScience Vertical Solutions
	Brand Enhance
	Creative Guidelines
	Discovery™
	Dynamic Creative
	Hispanic Targeting
	Video Advertising

Advanced Targeting™ – All audience targeting technologies are not created equal. In fact, AudienceScience is a global digital marketing technology company enabling universal access to audiences through the AudienceScience Gateway. Leverage AudienceScience's advanced targeting capabilities to efficiently reach your ideal audience.

Site Re-Targeting™ – Lead prospects to your site, compile anonymous targeting profiles, and re-market to them based on their individual interests. Understand intent and drive action.

Creative Re-Targeting™ – Re-market to prospects who have viewed your creative, increase message frequency within your target audience, connect and engage with high-value consumer based upon where they are in the purchase cycle, and leverage your media investment across all your display buys.

AudienceScience Audience and Channel Exclusives – Exclusives gain the full attention of your target audience by providing priority access to the most relevant segments and/or inventory channels.

Other Advanced Targeting Options –

Behavioral
Bandwidth

Channel
Day-Part

Demographic
Domain

Geographic
SIC Code

Audience Intelligence Reporting – Your success is important to us, which is why AudienceScience provides optimization and reporting to help enhance campaign performance. Learn more

Audience+ – Audience+ is an exclusive AudienceScience offering that enables the most efficient application of resources on your campaign to meet the most rigorous performance goals. The offering will utilize the best possible combination of targeting practices and optimization using audience data, re-targeting, inventory allocation, geo and day-part targeting along with a set of proprietary tools and best practices that will drive toward specified campaign goals.

With Audience+, you can be assured that you will achieve your best possible performance results at a competitive price. You can count on the vast experience of the AudienceScience team, best-of-space customer service, cutting-edge targeting and optimization methodology, and the most differentiated set of data assets in the industry to drive your campaign's success. Learn more

Audience Segments™ – Leverage AudienceScience's massive data warehouses to effectively reach your target audience. Rich, intent-based behavioral data and limitless flexibility in segmentation means personalized targets for each and every campaign. You know who you want to reach, and AudienceScience delivers, with scale.

Here is a sample of the many segments we offer:

AUTO
Auto Enthusiasts
Hybrid Car Shoppers
European Import Buyers

ENTERTAINMENT
Sports Lovers
DVD Buyers
TV Enthusiasts

FINANCIAL SERVICES
Retirement Planners
Home Mortgage Shoppers
Business Decision Makers

HEALTH
Diet & Fitness
Health & Wellness
Advocates

LIFESTYLE
Eco-Aware Individuals
Outdoor Enthusiasts
Proud Parents

SHOPPING
Beauty & Fashion Shoppers
Home Improvement Enthusiasts
Pet Lovers

TECHNOLOGY
Video Gamers
Gadget Lovers
Cell Phone Enthusiasts

TRAVEL
Business Travelers
Vacation Travelers
International Travelers

And Many More.

Visit our Web site www.AudienceTargeting.com to view a complete list of our audience segments.

If you do not see what you are looking for, contact us for more information on custom segments. We would love to hear from you! Learn more

AudienceScience Advertiser Components – A full suite of targeting solutions, product offerings and consumer insight reports can be custom tailored to your AudienceScience media buys to provide you with optimal success for engaging your consumers in the online display channel.

AudienceScience Network – As a marketer, you can take advantage of the AudienceScience Network for full service enablement of audience targeting and campaign management. Our AudienceScience Network uses our best in class targeting and outstanding customer service to drive exceptional performance. Learn more

AudienceScience Platform Certification – A program to establish relationships with buying platforms in order to enable our partners with expanded targeted campaign reach while maintaining AudienceScience's strong commitment to data protection.

Benefits

	Expand reach of targeted campaigns for our premium advertiser and publisher partners
	Ensure safety of user data usage in accordance with privacy standards
	Maintain data safety and ownership of partner data

Learn more

NEW AudienceScience Vertical Solutions – AudienceScience provides specialized effective solutions which drill down into top verticals to extrapolate and share industry-specific successes, sophisticated insights, best practices, and specialized reports.

Vertical Solutions

Automotive	Entertainment	Technology
Casual Dining Restaurants	Finance	Telecom
Consumer Packaged Goods	Retail	Travel

Brand Enhance – AudienceScience has always understood and supported the needs of brand marketers, enabling engagement with your specific audience via our comprehensive global media solution. Now, with our unique first to market Brand Enhance offering we are taking brand campaigns to the next level by providing an enhanced brand safe environment and a deeper level of insight with our proprietary AudienceDNA reports and select top-tier third-party engagement reporting. Deliver your brand message to your optimal audience, protect your brand position, strengthen your relationship with the market and understand engagement from your online campaigns like never before with Brand Enhance from AudienceScience. Learn more

AudienceScience Brand Enhance with Brand Lifter enables you to supercharge your brand campaign by optimizing toward the metrics that matter to you.

	Transcend traditional campaign metrics by driving toward more meaningful goals such as brand awareness, attitudes, favorability, or intent to purchase.
	Leverage a real-time feedback loop to continually adjust your campaign targeting parameters and improve brand performance.

Learn more

Creative Guidelines – This document provides guidelines about working with creative units and aims to answer some of the questions you may have. Please note that all creative is subject to AudienceScience approval. Learn more

Discovery™ – Discover your ideal audience with ultimate efficiency. Increase your reach, improve brand awareness, and foster product engagement while gaining insight into your perfect target audience. Identify new targeted prospects and optimize overall performance while meeting your campaign goals.

Dynamic Creative – Take your display advertising to a whole new level. Now you can easily serve dynamically relevant messages based on –

Browsing Behavior	Online and Offline Shopping History	Geography
Search Behavior	Demographics	And More

For the first time ever you can leverage our AudienceScience^® Gateway to create simple templates to combine key offers and messaging with various design elements and deliver dynamically relevant ads that move users from prospects to customers. You can serve real-time messages based on surfing data and re-targeting data with behavioral data, enabling you to deliver personalized messages to prospects both on and off your site. Increase interaction, clicks, and conversions among your target customers. Studies show an increase in click-through rate and conversions from 30% to 400%! Learn more

Hispanic Targeting – Reach 70% of online Hispanic consumers with the AudienceScience Hispanic Targeting solution across a network of thousands of Spanish and English language Internet sites. Our reach is over 19 million unique Hispanic visitors a month. Our solutions for targeting Hispanic customers include:

	AudienceScience Hispanic Channel: Reach Spanish speaking Hispanics on Spanish media.
	Bilingual Hispanic Targeting: Reach bilingual Hispanics on English language media.
	Hispanic Audience Targeting: Target Hispanics with specific interests and intent on English or Spanish language content. Interest/intent categories include Auto, Demographic, Entertainment, Lifestyle and Custom audiences.

Learn more

Video Advertising – Did you know 85% of the US Internet audience watches videos online? Don't miss out on the opportunity to reach these highly engaged users. AudienceScience Video Advertising provides access to over 80 million monthly unique users and enables marketers to target these video watchers based on their viewing habits and purchase intent.

Combine video ad formats, including :15 and :30 pre-roll, with AudienceScience's advanced targeting technology. Utilize targeting technologies previously only available for display ads, including audience targeting, geo-targeting, demographic targeting, and more!

To learn more about working with AudienceScience, contact us.